<p><span><strong><!--more--></strong></span></p> <p style="font-size: 20px;"><span style="color: #71ebc6;">USE CASE</span></p> <p style="font-size: 20px;"><span style="font-size: 20px;"><strong>CREST</strong></span></p> <p style="font-size: 20px;"><span style="font-size: 16px;">Sector: Public </span></p> <ul> <li><span><strong>Elastik Lab</strong></span>, a creative agency active in the institutional sector, addresses the European Commission's challenge of raising awareness about proper actions during a terrorist attack without causing social panic. They turn to DOOH for the solution.</li> </ul> <br> <ul> <li><span><strong>Objectives</strong></span>: Raise awareness about the appropriate actions to take during a terrorist attack or to identify potential threats without causing public panic or fueling paranoia.</li> </ul> <br><br> <ul> <li><span><strong>Solution</strong></span>: Contextual visuals tailored to specific environments (metro stations, train stations, and streets). The campaign runs simultaneously in Brussels and Lisbon.</li> </ul> <p> </p> <p> </p> <p> </p>