DOOH Spain: Reach 47 Million Consumers and 85 Million Tourists on 25,000+ Screens

Spain combines one of Europe's largest urban populations with the world's second-highest tourist volume. Glooh gives you programmatic access to 25,000+ digital screens across metro systems, shopping centres, airports and street furniture in 50+ Spanish cities.

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DOOH screens in Spain

Market at a Glance

25,000+
Digital Screens
47M
Population
85M+
Annual Tourists
50+
Cities Covered

DOOH Screens in Spain

Spain is one of Europe's most compelling DOOH markets. A population of 47 million, combined with over 85 million international tourists per year, creates massive and diverse audiences across the country's cities, coastlines and transport networks.

Glooh aggregates 25,000+ digital screens from leading providers such as JCDecaux Spain, Clear Channel Espana and Exterior Plus. Run campaigns on Madrid's Metro (one of the busiest in Europe with 650M+ annual rides), Barcelona's TMB transit network, major airports, El Corte Ingles department stores, and street furniture in Valencia, Seville, Bilbao and Malaga.

Launch and manage campaigns from the Glooh platform in a few clicks. Target by city, venue type or time of day, adjust budgets in real time, and track performance across every screen.

A new channel in your media arsenal: The missing link for your omni-channel campaigns

  • Unmatched Reach: Access premium screens in high-traffic locations across Spain's major cities
  • Simplified Buying: Launch campaigns in minutes with our self-service platform
  • Smart Targeting: Reach specific audiences with data-driven placement optimization
  • Budget Flexibility: Start small and scale up, with campaigns from 500€

DOOH accessible to all advertisers

In an ever-changing advertising landscape, DOOH (Digital Out-of-Home) offers unprecedented opportunities to boost your visibility. With Glooh, take advantage of the full potential of this innovative solution to boost your brand.

The benefits of Glooh

Glooh transforms your approach to DOOH, making every step simple and effective:

  • Intuitive platform: Create and launch your campaigns as easily as on social networks
  • Maximum flexibility: Adjust your reach from local to national audiences
  • An alternative to DSPs: Benefit from the best locations with major players and untapped inventory among the world leaders in outdoor advertising, including exclusive screens not available through standard DSPs, local and retail networks and specialized venues, all on one platform
  • Simplified creation: Our integrated design tool makes DOOH ad creation accessible to all, from Meta Ads to DOOH with SocialDOOH, dynamic content adaptation, multiple format support and interactive campaign capabilities
  • Budget optimized: Start at the right scale and grow as your needs change

Our universes: a targeted presence for every need

Glooh offers you access to a variety of universes to reach your target audience in the most relevant contexts.

  • Retail universe: Digital screens in retail spaces, outdoor and indoor, including shopping streets, shopping malls and centers, supermarkets and hypermarkets
  • Transport universe: Reach your target on the move with panels in railway stations, subway stations, gas stations and airports
  • Leisure & entertainment: Screens at the forefront for entertainment, sports and leisure audiences, in cinemas, theaters, gyms (partnership with Basic Fit), bars and restaurants
  • Business universe: Screens placed where business is done, in business districts, office buildings and trade shows
  • Urban advertising universe: Strategically placed digital billboards in parking lots, busy roads, public spaces and public transit stops

Available Screen Types

Metro & Transit
Shopping Centres
Airports
Street Furniture
Retail

Key Areas & Neighborhoods

Madrid

The capital offers our largest network of DOOH screens, covering urban areas, business districts, public transport, and shopping centers.

Barcelona

Extensive coverage across Catalunya's capital, from tourist hotspots to business areas.

Valencia

Strategic coverage in Spain's third-largest city, including beaches, city center, and commercial areas.

Sevilla

Premium locations throughout Andalusia's capital, including historic center and modern business districts.

Bilbao

Strategic presence in the Basque Country's economic center.

Malaga

Coverage across this dynamic coastal city, including tourist areas and technology parks.

FAQ

Common questions

Spanish is strongly recommended for most audiences. In Catalonia and the Basque Country, bilingual creatives (Spanish plus Catalan or Basque) can increase local relevance. For tourist-heavy zones like airports and coastal resorts, English or multilingual creatives also perform well.

Glooh lets you activate screens in airport terminals, resort towns, and tourist-heavy districts such as La Rambla in Barcelona or Sol in Madrid. You can schedule campaigns around peak tourism months (June through September on the coast, year-round in cities) and use multilingual creatives.

Yes. Summer campaigns along the Mediterranean coast (Costa del Sol, Costa Brava) capture holiday audiences. Winter sees higher urban footfall in Madrid and Barcelona. Sales seasons like Rebajas (January and July) and Black Friday drive heavy retail traffic to shopping centres and El Corte Ingles stores.

Spain's advertising regulations are set at both national and municipal level. Content must comply with Spanish advertising law (Ley General de Publicidad). Alcohol and gambling advertising face restrictions. Glooh's platform handles format and compliance requirements automatically for each screen location.

Glooh provides access to screens from major Spanish DOOH providers including JCDecaux Spain, Clear Channel Espana and Exterior Plus, among others. This covers metro systems (Madrid Metro handles 650M+ rides per year), shopping centres, airports and urban street furniture across 50+ cities.

DOOH (Digital Out of Home) represents the evolution of traditional outdoor advertising into digital format. In Spain, DOOH has experienced significant growth, offering advertisers the ability to broadcast dynamic, targeted campaigns on strategically placed digital screens across the country.

Glooh provides comprehensive coverage across Spain's major cities including Madrid, Barcelona, Valencia, Sevilla, Malaga, and Bilbao, with additional coverage in smaller cities and towns.

Glooh is recognized for its expertise in meeting the needs of a wide range of advertisers: - SMEs and local businesses looking to target a local audience - Major national brands looking to deploy large-scale campaigns - Advertising agencies managing DOOH campaigns for their clients - Retail advertisers aiming to increase in-store traffic - Brands looking to complement their media mix with programmatic DOOH

Key benefits include: - Greater flexibility in campaign planning and execution - Ability to launch campaigns quickly, without long-term commitment - More precise audience targeting thanks to real-time data - Continuous campaign optimization to maximize ROI - Access to a diverse inventory of screens across Spain

Glooh offers specific solutions for retail media: - Targeting consumers close to points of sale - Integration with online campaigns for an omnichannel approach - Distribution of local promotions and special offers in real time - Measuring the impact of DOOH campaigns on in-store traffic

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