Drive-to-store campaign: Autosphere boosts Auto Show traffic with hyper-local DOOH
With its extensive dealer network, Autosphere is the specialist in new and used car distribution, with expertise dating back almost 100 years.
During the auto show, Autosphere needs to attract customers to its local dealerships. The objective is "drive-to-store" -- attracting people to points of sale and highlighting offers and promotions that could be of interest to the target audience.
Thanks to several small, hyper-local campaigns and visuals adapted to the context and geolocation, Autosphere was able to reach its target audience and increase the number of visitors to its dealerships.
The Autosphere campaign demonstrates the effectiveness of a hyper-local, geolocated approach to achieve precise drive-to-store goals. By using visuals tailored to various contexts and targeting key areas during the auto show, Autosphere successfully drew local customers to its dealerships, maximizing the impact of promotional offers.
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