Chocolaterie Galler promotes its outlet outlets with a hyper-local drive-to-store campaign
Founded in 1976 as an independent chocolate factory, Galler is run by 170 chocolate enthusiasts, and has adopted a motto that reflects its DNA: "Galler Chocolatier, our chocolate factory".
As it does every spring, Galler is highlighting its Easter collection and has decided to promote these products by communicating very locally around its outlets, in addition to a national campaign. The aim is to raise awareness of local outlets and promote the Easter collection, primarily targeting families and adults in the Liege region.
By combining atmospheres such as shopping malls, sports halls and the street, Galler reaches its different targets while playing on context, with visuals adapted to the environment.
Galler aimed to raise awareness of its Easter collection by focusing on hyper-local communication around its outlets, complementing a national campaign. By targeting key locations such as shopping malls, sports halls, and streets, Galler used context-appropriate visuals to engage different segments of its audience, attracting families and adults in the Liege region.
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