#SocialDOOH: When Digital Art Comes to Life in the City
Discover how artist Julie Groll transformed an Instagram story into a DOOH campaign with glooh to promote her presence at the Affordable Art Fair in Brussels.
Painter and visual artist Julie Groll wanted to promote her presence at the Affordable Art Fair in Brussels. Already active on social media, she aimed to take things a step further -- turning digital engagement into real-world visits to her booth. Her challenge was to bridge the gap between her online universe and the physical experience of her art, while preserving the aesthetics and emotion of her creations in the urban space.
With the support of the glooh platform and in collaboration with Atelier Milky, Julie launched a high-impact #SocialDOOH campaign. She selected one of her existing Instagram stories and adapted it for DOOH formats -- transforming her creative world into an open-air gallery. The campaign was displayed on 20 digital screens in creative neighborhoods, busy shopping streets, and a shopping mall near the Affordable Art Fair.
Julie photographed her campaign in the streets and reshared the visuals on her social platforms -- closing the loop between digital and physical presence. With over 40,000 impressions and 10,000 plays, Julie showed that an independent artist can successfully use DOOH to transform a digital audience into real-world visibility. #SocialDOOH is changing the game: content no longer stays trapped on smartphones.
Your campaign could be next
Launch your first DOOH campaign in minutes. No minimum spend, no agency needed.