#SocialDOOH: When Liege's Trendiest Rooftop Takes Over the City
Discover how La Grand Poste used #SocialDOOH with glooh to announce the reopening of its rooftop and engage the people of Liege.
La Grand Poste, an iconic venue in the heart of Liege, was preparing to announce the reopening of its panoramic rooftop for the 2025 season. In a city landscape overflowing with messages and amidst increasing competition from entertainment venues, how could they build genuine anticipation and attract both loyal patrons and new visitors?
With the help of the glooh platform, the Event and Communication team at La Grand Poste launched a targeted #SocialDOOH campaign across Liege. They repurposed Instagram and TikTok content for DOOH formats, maintaining strong visual identity. Screens were selected in key areas: city center, retail zones, and train stations with focus on neighborhoods popular with young professionals and students.
Dynamic programming highlighted opening days and times (Wednesday to Sunday), ensuring messaging remained timely and relevant. High-frequency delivery near high-footfall locations with contextual and geographical targeting. This #SocialDOOH campaign allowed La Grand Poste to announce the reopening in a way perfectly aligned with its trendy image, while effectively reaching Liege locals during their daily routines.
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