DOOH recruitment campaign: How Siemens used digital out-of-home for targeted hiring
Founded in 1847, Siemens is now one of the market leaders in innovative technology, electrification, and automation. They used targeted DOOH to drive attendance at their recruitment day.
In the midst of a recruitment campaign, Siemens must figure out how to attract the right target at the right time while being effective in its communication strategy.
Since the recruitment day was taking place on a university campus, a campaign broadcast in the surrounding area in appropriate environments was the best option. With a combination of street and station environments near the campus, Siemens was able to reach its target audience of students and young graduates active in the technology sector.
Through a targeted and innovative communication strategy, Siemens successfully reached young talents in the tech sector. By combining campaigns in key environments near the university campus, they maximized their visibility and created a real impact. The campaign demonstrated the effectiveness of digital advertising in attracting a qualified and engaged audience for recruitment events.
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