SparkX launches digital display campaign for new activity center
Sparkx, a leader in recreational activities, launches a dynamic DOOH campaign to promote its new activity center, targeting families and leisure audiences with strategic placements.
Sparkx launched a new activity center and aimed to attract a broad family audience for its opening. One of the main challenges was standing out in a highly competitive sector, where numerous entertainment options are available. Sparkx needed an innovative way to reach families and effectively promote this new activity center.
Sparkx launched a dynamic DOOH campaign utilizing digital screens and billboards in high-traffic areas such as shopping malls and family-friendly leisure venues. Interactive ads highlighted the activities available at the center and featured special promotions. This campaign was also supported by a strong social media presence where visitors could share experiences and participate in contests.
The combination of DOOH ads in strategic locations and social media engagement attracted families and leisure groups, building significant awareness around the venue. Sparkx positioned itself as a top destination for recreational activities through its ability to effectively engage its target audience with captivating visual formats in high-traffic areas.
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