V'Lille Weather-Triggered Campaign
Dynamic DOOH ads that activated when the weather was perfect for cycling, driving awareness of the V'Lille bike-sharing service in Lille, France.
V'Lille, the bike-sharing service in Lille, France, needed to boost ridership during periods of good weather. Traditional always-on campaigns wasted budget on rainy days when no one wanted to cycle. They needed a way to reach commuters at the exact moment when biking was most appealing.
glooh's weather-trigger feature enabled V'Lille to activate DOOH creatives only when local conditions were favorable for cycling -- clear skies, mild temperatures, and low wind. Screens near transit hubs and city centers displayed real-time prompts encouraging commuters to grab a V'Lille bike.
Creatives were designed with weather-responsive messaging showing sunshine icons, temperature, and a clear call to action. The campaign only spent budget when conditions favored cycling, eliminating waste. Screens were selected near public transit stops to intercept commuters at the decision point between modes of transport.
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