WeInvest chose to integrate Glooh into its communication plan in parallel with their social networks
WeInvest is a new kind of real estate agency present throughout Belgium. By putting people, transparency and the customer at the center, they integrated DOOH into their local marketing mix.
WeInvest is looking to increase the visibility of its brand, without wasting any more time creating visuals. Since Glooh allows the recycling of visuals created for social networks, they chose to integrate this solution into their communication plan.
Thanks to a combination of captive moments such as gyms and gas stations, and high-traffic locations such as train stations and the street, WeInvest's campaign was broadcast over a short period of time to prevent the message from running out of steam. In addition to social networks, the aim was to increase awareness with a "drive-to-web" message in certain geographical areas.
WeInvest successfully boosted its brand visibility by integrating Glooh's solution, repurposing visuals originally created for social networks. By targeting local audiences with a "drive-to-web" message in strategic, high-traffic locations such as gyms, gas stations, train stations, and streets, the short campaign duration ensured the message remained impactful, avoiding overexposure and maintaining audience interest.
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