Yust chose to integrate Glooh into their communication plan to promote a last-minute event
Yust is a hotel concept operating in Antwerp and Liege, allowing anyone to stay for as long as they like. With events, a bar, and co-working space, they used glooh for a hyper-local last-minute campaign.
As Yust Liege is still relatively unknown to the people of Liege, the local team had to be inventive in their communications. Complementing their social networks, they chose to integrate Glooh into their strategy to increase awareness, with a hyper-local campaign launched in 24 hours.
Yust Liege organized a rave party with an all-female lineup to mark International Women's Rights Day. Ticket sales weren't going as hoped, so the local team decided to add an outdoor digital poster campaign. Thanks to Glooh's self-service platform, Yust was able to plan, create and monitor their campaign within 24 hours, using a few screens in the center of Liege and the platform's integrated visual creation tool.
Yust Liege leveraged Glooh's self-service platform to enhance their communication strategy for a last-minute event. By selecting key screens in the center of Liege and using Glooh's integrated visual creation tool, Yust was able to save time and increase ticket sales, effectively complementing their social media efforts and boosting event visibility within a 24-hour turnaround.
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