The automotive industry has always relied on outdoor advertising, from highway billboards to showroom banners. Digital out-of-home takes this tradition into the programmatic era. DOOH screens let car dealerships and automotive brands deliver high-impact visual campaigns on premium displays along highways, in shopping centres, at fuel stations, near parking facilities, and even next to competing dealerships -- with the targeting precision of digital advertising.
For dealerships, the key advantage is flexibility. A new shipment of SUVs arrives on Tuesday, and by Wednesday morning your campaign is live on screens across the region. A competing brand launches an aggressive promotion, and you counter with conquest ads near their location the same afternoon. Our platform enables you to target only profitable areas, adapt display schedules based on traffic patterns, measure ROI in real time, and adjust based on performance. DOOH eliminates the lead times that make traditional outdoor advertising slow and rigid.
glooh makes automotive DOOH accessible to dealerships of any size. Upload your vehicle imagery or sync your social media content, and our platform adapts it for every screen format. Select your target radius around the dealership, set your budget starting from just €55 per day, and launch. Real-time reporting shows impressions, reach, and estimated showroom visits so you can optimise campaigns as they run. Trusted by Kia, Lexus, Renault, Suzuki, and Autosphere.