Your Optical Store, Visible to Everyone: The DOOH Advantage

Convert passing looks into store visits with strategic digital displays. From major optical chains to independent opticians -- reach your ideal customers through glooh's DOOH network when they're most likely to think about their eye care needs.

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The Challenge

Problems DOOH Solves

Smart Targeting

Display your campaigns around your stores, select high-potential areas, activate at key moments, and deliver neighbourhood-specific messaging that drives foot traffic to your optical retail location.

Maximum Flexibility

Launch DOOH campaigns in minutes, update offers in real time, adapt creatives during sale periods, and respond instantly to local events -- no lead times, no wasted budget.

Advanced Personalisation

Deliver time- and weather-based messaging, embed QR codes linking to your offers, serve localised content, and display real-time pricing and stock levels on digital screens near your store.

Use Cases

Campaigns Built for Your Industry

📋

Prescription Eyewear

Showcase your new collections, promote second-pair offers, announce insurance discounts, and highlight your exclusive brands on digital screens in shopping centres and high streets.

🎯

Sunglasses Campaigns

Launch weather-triggered sunglasses campaigns, target tourist areas in summer, adapt messages seasonally, and display promotions near shopping centres to drive impulse purchases.

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Eye Tests & Services

Remind customers about annual check-ups, promote screening services, communicate available appointments, and showcase your advanced diagnostic equipment on nearby DOOH screens.

🏷️

Contact Lenses & Accessories

Target sports facilities and universities with contact lens packages, promote fitting services, and reach active consumers who prefer lenses over frames.

Digital out-of-home advertising is transforming how opticians and eyewear brands attract customers. Unlike static posters or online-only strategies, DOOH screens deliver dynamic, visually rich campaigns to shoppers at the exact moment they pass near your store. For optical retailers, this means promoting new frame collections, lens offers, eye exam services, and sunglasses deals on premium digital displays in shopping centres, train stations, pedestrian zones, university campuses, and medical centres.

Optical stores face a unique challenge: customers need to physically try on frames, yet more shoppers are browsing eyewear online first. DOOH bridges this gap by placing your latest collection in front of passers-by at the point of decision. Combined with peak-time targeting and weather-based adaptation, you can reach morning commuters with contact lens promotions and afternoon shoppers with designer frame deals. glooh's premium network spans over 65,000 strategically placed screens, giving optical retailers access to neighbourhood-specific messaging synced with commercial peaks and real-time optimisation.

With glooh, optical retailers launch DOOH campaigns in minutes using existing marketing content. Our platform automatically adapts your visuals for every screen format, selects the best locations near your store, and optimises delivery throughout the day. Whether you run a single boutique or a multi-location chain like Optic 2000 or Afflelou, DOOH advertising puts your eyewear brand in the right place at the right time -- from just €55 per day.

65,000+

Screens in premium locations

Minutes

Campaign launch time

+80%

DOOH boosts radio effectiveness by

+21%

DOOH boosts social media effectiveness by

FAQ

Common questions

glooh provides you with a real-time dashboard that allows you to track all your key performance indicators (KPIs) for each campaign. This enables you to measure the effectiveness of your advertising and adjust your strategy according to observed performance, guaranteeing optimal impact.

With glooh, you have total control over your campaign. You can modify your content, adjust broadcasts according to local events or performance, and even adapt your message to different neighbourhoods in real time.

Yes, DOOH is a flexible and affordable solution for small businesses and outlets looking to increase their local visibility. With glooh, you can precisely target your audience and advertise according to your needs and budget.

Rates vary according to your specific needs, the number of panels you want to use, the locations you choose, and the duration of the campaign. Campaigns start from €55 per day. Create an account on our web application or contact our team directly for a personalised quote.

Our data shows the most effective content includes: for eyewear, a product visual with an attractive price; for eye tests, a health message with urgency; for sunglasses, weather alerts combined with style; and for contact lenses, messaging around freedom and comfort.

DOOH (Digital Out-Of-Home) is a digital version of traditional out-of-home (OOH) advertising, offering dynamic screens compared to static OOH media. DOOH enables real-time updates and personalisation of messages, while OOH remains fixed. This flexibility makes DOOH more interactive and adaptable to specific conditions or events.

Ready to Launch Your First DOOH Campaign?

Get started in hours, not weeks.

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