Siemens engages interns to boost apprenticeship recruitment in France
Siemens, a global leader in technology and engineering, faces the challenge of recruiting young talent for its apprenticeship programs through innovative DOOH and social media campaigns.
Siemens needed to strengthen its employer brand while addressing the growing demand for young talent in its apprenticeship programs in France. With increasing competition in the job market, the goal was to recruit new apprentices while boosting the company's visibility among a young and diverse audience.
Siemens launched a DOOH campaign in key urban areas, featuring digital screens and billboards in high-traffic shopping centers. This was supported by social media engagement where current interns and apprentices actively participated by sharing selfies on LinkedIn to promote career opportunities. This multi-channel strategy humanized the campaign through the involvement of young employees.
By combining DOOH and social media engagement via platforms like LinkedIn, Siemens significantly increased the visibility of its apprenticeship programs in France. The multi-channel approach allowed Siemens to stand out in a competitive environment while attracting new candidates with an innovative strategy that combined digital and social media to capture the attention of a wide audience.
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